Google Ads extensionshave also opened new doors for advertisers. But increasingly, you’ll see different ads suited to different niches.įor example, retailers can show off pictures and prices of their products through Shopping Ads. Most of the time, they look almost identical to organic listings – minus the small “ad” badge. Paid results are also powered primarily by keywords a searcher’s paid result will be one that matches closely to any keyword they entered in their search. On the flip side, you have your paid results.Īdvertisers pay to display in the SERPs and they generally appear at the very top of the page or on the side. Keep in mind, that your Google SERP position is likely to fluctuate based on algorithm updates and competing content.
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